Nine Hundred and Forty-Two Million. According to Wikipedia, that’s the number of English speakers in the world. That includes 603 million people for whom it is a second language.
As a writer ever in search of an audience, my first crass thought upon hearing that statistic is: I wonder how many of them might want to read my books?
A study by the Pew Research Center reported that 23% of all Americans didn’t read a single book during 2014, and there’s not much reason to expect that number to improve. In addition, some of those other 77% who did read a book only read one, so they probably aren’t exactly hopefuls. So how many are real potential readers? Well, that same study showed that 42% of Americans read 11 books or more in the past year, roughly one a month. So lets use that figure. Let’s say 42% of 942 million.
That’s almost 400 million readers. Sell to a mere one percent of those folks, and you’re one of the most successful writers on the planet.
This sort of number crunching has been on my mind because I ran my first ever free promotion on Amazon a short while back for my book Spark. As most of you probably know, Amazon lets you sell your book for free for five days out of every ninety. I chose to spend the whole five days in one swoop. Here’s how the whole thing went down:
Day One: I decided to do Day One with a minimum of promotion. I was originally going to do none at all just to establish a baseline, but I got impatient so I did a couple of Twitter posts on sites that promote free books (maybe a dozen altogether). Day One total: 69 downloads. Continue reading “Report from the Front”